AI Whisperer

We are Social Media Specialists

ABOUT US

AI Whisperer

Welcome to AI Whisperer, where storytelling meets strategy. Our passion lies in crafting captivating content that propels your brand forward. From social media magic to tailored blog posts, educational materials, and precise translations in almost any language, we're here to bring your vision to life. Let's shape your narrative and elevate your online presence together.

  • Chicago, Illinois
  • 847.452.5418 / 262.515.5739
  • akaushal@healthcraftadvisors.com
  • www.aiwhisperer.com
Me

Where We Play

We are ex-corporate consultants looking for better work/life balance. To meet this goal, we leverage Generative AI where appropriate, which allows us to offer corporate quality services at an affordable price point.

Content Creation 95%
Web Design & Development 70%
Social Media Management 90%
Interactive Intelligent Customer Personas 80%

Services

Content Creation

From social media posting schedules to blogs, articles, and translation services, we leverage Generative AI to reduce the time and cost of creating engaging content that is tailored to your organization's ideal customer segments. frESH. sTiCky. VIrAl.

Social Media

These days the internet is the first place people look for information on products and services. A solid social media strategy & execution is essential in today's hyper-connected marketplace. Business managers that understand this gain a major advantage over the competition.

Interactive Personas

Imagine having an open, honest conversation with your ideal customers once a month to get their feedback on your busniss and the competition. Our Interactive Intelligent Customer Personas conduct research and provide tailored insights for our clients.

Website Optimization | SEO

If your current website isn't delivering results, we can help. To be findable by new customers, businesses need to keep up with industry & cultural trends online. We can optimize your website for search engines like Google, making your business FINDABLE for your customers.

Website Design & Development

Our team builds beautiful custom websites at very reasonable rates, including SEO and strategic framing to usher your customers where you want them to go. Like the checkout page.

Fast support

We're longtime locals with midwestern values. We will be here for your questions, comments, and concerns. You will not feel alone in this journey. Social media, website optimization, and keyword research can feel intimidating. We've got your six.

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Portfolio

  • New Website & Social Media Strategy for Endeavor Health | NorthShore



     



    Case Study: Website Development & Social Media Strategy for Endeavor Health | NorthShore Urology

     


    Client Profile:

    NorthShore Urology is part of Endeavor Health, Illinois' 3rd largest healthcare system. This group, including the Director of Urology, are recognized globally for their cutting-edge cancer research and surgical techniques. They sought to establish a strong online presence to showcase their research, accolades, and expertise.

    Challenge:

    While being prominent in their field, the physicians faced limitations within the health system's IT department, hindering their ability to showcase individual achievements and research. The goal was to create a comprehensive online platform that would allow them to update content easily without relying on the health system's infrastructure.

    Scope of Engagement:

    Our Personal & Professional Branding service addressed the unique needs of the client:

    1. Physician Interviews: Conducted in-depth interviews with physicians and surgeons to understand their individual accomplishments, research, and goals.

    2. Website Co-Creation: Collaborated to design and develop a user-friendly website using low-code no-code solutions, allowing easy updates and maintenance.

    3. Social Media Strategy: Crafted a social media strategy tailored to the group's objectives, emphasizing content showcasing their research, achievements, and expertise.

    4. Traffic Generation: Implemented strategies to drive targeted traffic to the website, enhancing visibility and recognition in the medical community.


    Strategic Actions:

    1. Individual Profiles: Created dedicated sections for each physician, highlighting their research, publications, and professional achievements.

    2. Content Showcase: Developed a content strategy that emphasized the group's cutting-edge cancer research, surgical techniques, and contributions to the field of urology.

    3. Online Engagement: Utilized social media channels to disseminate relevant content, engage with the medical community, and grow the group's online footprint.

     

    Outcome:

    NorthShore Urology successfully established a robust online presence, showcasing their research, accolades, and expertise. The user-friendly website allowed for easy updates and served as a dynamic platform for individual and collective achievements.

    The social media strategy contributed to increased visibility within the medical community, driving targeted traffic to the website. The personalized approach to Personal & Professional Branding empowered the physicians to amplify their impact and recognition in the field of urology.

  • Marketing Strategy and Execution in the Wellness Industry

     


    Case Study: Marketing Strategy and Execution for New Entrant in the Wellness Industry -


    Client Profile:
    AmourCBD, a CBD product line company, specializing in natural pain relief, anti-anxiety, and anti-insomnia solutions derived from hemp. Targeting chiropractors, physical therapists, and sports enthusiasts, AmourCBD faced challenges due to CBD's association with marijuana and limited marketing budget.


    Challenge:
    Despite the potential benefits of CBD, AmourCBD struggled with market penetration due to budget constraints. Traditional success stories in the CBD industry involved well-funded startups leveraging extensive marketing and celebrity endorsements. AmourCBD, being bootstrapped, needed a strategy to increase sales without significant marketing expenditures.


    Scope of Engagement:
    Our Sales & Marketing Optimization service was tailored to address AmourCBD's specific challenges:

    1. Customer Segmentation Exercise: Conducted in-depth analysis to identify the most lucrative customer segments with the highest potential to convert.
    2. Online Marketing Strategy: Developed a targeted online marketing strategy and content for identified customer segments, focusing on educational content to overcome CBD misconceptions.
    3. Social Media Management: Took charge of AmourCBD's social media profiles, creating engaging and informative content to build brand credibility and engage with the audience.
    4. Sales Team Recruitment: Interviewed candidates for sales positions, ensuring alignment with AmourCBD's values and goals.
    5. Event Participation: Attended conferences and conventions to network, showcase products, and stay updated on industry trends.
    6. Distribution Network Expansion: Engaged with wellness product distributors and commercial product brokers to explore opportunities for placement in large national drug-store chains.


    Outcome:
    Our comprehensive Sales & Marketing Optimization strategy enabled AmourCBD to overcome financial constraints and expand its market presence. By targeting specific customer segments and focusing on educational content, AmourCBD successfully increased sales without relying on extensive marketing or celebrity influencers.

    The approach not only improved online engagement but also facilitated partnerships with key distributors and brokers, opening avenues for placement in major drug-store chains. AmourCBD's success story highlights the effectiveness of a strategic, targeted approach to sales and marketing in overcoming industry challenges.

  • Working for the Big Guy

     



    Case Study: In Service to Church and God -


    Client Profile:
    The Divine Mercy Polish National Catholic Church approached us to create and implement a social media strategy to increase attendance at mass and other church events.  It is a small church of less than 200 parishioners.  Currently, mass and other events are attended by Spanish speaking and English speaking members.  Masses are held a few times each day in both languages. The majority of attendees and members are Spanish speaking.

    Challenge:
    Divine Mercy PNCC is struggling to maintain it's membership after losing a prominent priest who had many faithful followers.  The priest left Divine Mercy and was eventually left the church entirely. The goal was to increase awareness that the church is still open with mass every day.  The church engaged our consulting services to create a social media strategy across both Facebook and Instagram.  Everything was to be delivered in both English and Spanish.  And they needed it on a budget. 

    Service:
    We gave the church a 50% discount from our usual fees for the scope of work they had requested.  After a couple of months, the church asked to break the contract because they didn't have room in their budget for hiring an outside vendor.  We didn't skip a beat before reducing our fees to zero and we continued to work with the church on membership growth strategy, traditional marketing, and social media marketing.

  • Social Media Management for New Fitness/Rehab Product

     



    Case Study: Social Media Management for New Product in the Fitness/Rehab Industry -


    Client Profile:
    ArcaRays is a fitness/rehab product line company that wants to increase visitors to their website, in hopes of converting them to paying customers.  Their first and main product is a set of arched paddles.  Standing on these arched paddles forces the muscles in the core and lower body to balance and support the body.  It is a portable, quick, and effective exercise.  
    ArcaRays Customer Segmentation: athletes for performance enhancement, busy moms for convenient workouts, and elderly for fall prevention.  


    Challenge:
    ArcaRays faced challenges getting the right message to the right audience.  Despite the potential benefits of their product, ArcaRays struggled with market penetration due to budget constraints. ArcaRays wanted to explore strategies to increase sales without significant marketing expenditures.


    Scope of Engagement:
    Our Marketing Strategy & Execution service was tailored to address ArcaRays' specific challenges:

    1. Customer Segmentation Exercise: Conducted in-depth analysis to identify the most lucrative customer segments with the highest potential to convert.
    2. Online Marketing Strategy: Developed a targeted online marketing strategy and content for identified customer segments, focusing on educational content to move the audience along the "5 Stages of Awareness" model.
    3. Social Media Management: Took charge of ArcaRays' social media profiles, creating engaging and informative content to build brand credibility and engage with the audience.


    Recommendation:
    A solid social media strategy and frequent posting can get more visitors to a client's website.  Then the client needs to be confident that when the potential customer visits the website, the site is designed with a landing page that guides the visitor along a frictionless path to the desired outcome (e.g., purchase).

    In other words, social media marketing can increase traffic to a website, and even educate them along the way, increasing their awareness of a product or service, but the website must be able to close the deal.  

    We can help with that, too.

    **MONTHLY GIVEAWAY**

    To share our work with the community, we're giving away a different service or tool each month (e.g., one free intelligent persona (6 sessions) or free custom content strategy for your business. One giveaway per business per year. Restrictions apply.

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    New Website & Social Media Strategy for Endeavor Health | NorthShore

      Case Study: Website Development & Social Media Strategy for Endeavor Health | NorthShore Urology   Client Profile: NorthShore Urology ...

    ADDRESS

    Chicago, Illinois

    EMAIL

    akaushal@healthcraftadvisors.com
    jvuckovich@healthcraftadvisors.com

    TELEPHONE

    262.515.5739
    847.452.5418

    MOBILE

    262.515.5739
    847.452.5418

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